Business Skills

Business Skills Curriculum

This program has been developed for small to medium-sized businesses and provides you with an overview and understanding of how to grow a strong and profitable business. This is achieved by priming your business, strategically positioning your company, and then developing a strategy that focuses on optimizing profit through pricing, creating a marketing strategy, and assessing priorities for business growth.

By completing the curriculum and the associated exercises, the program participants will be able to:
• Define the organization’s strategic position
• Complete a SWOT analysis
• Identify at least five guiding principles
• Define the positioning statement
• Identify the key components of a safety culture for the business
• List the key elements of a strategic plan
• Determine key business goals for the period defined by the strategic plan
• Define the features and benefits of the product/service offerings
• Identify the main components of a promotional strategy
• Explain fundamental pricing terminology
• Formulate a product/service pricing structure that optimizes profit
• Assess short, medium and long-term priorities for business growth
• Develop a two-year action plan for business growth

Course Topics:

Standard Topics (minimum 32 hours): (all of this content must be delivered as a part of this program)
Strategic positioning

Guiding principles

Strategic planning fundamentals

Determining business goals

Defining products/services

Promoting products/services

Pricing for profit

Developing an action plan

Interchangeable Topics (maximum 8 hours): (choose from the topics in this list to complete the
non standardized portion of the program)

Project planning cycle

Team building

Successful bidding and tendering

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    Business Skills

    Start Date: September 19
    Duration: 10 weeks (4 hours per week)
    Cost: Free
    Delivery: Virtual
    Instructor: Rick McMullen

    Receive a Certificate of Completion at the end of the course.

     Click the Registration button and you will be taken to our SkillsPass enrollment page.  Or you can call Rigel Jones (647) 829-6059 to complete your registration.